celebrating the lunar new year

It’s the Year of the Tiger, and Hershey’s Chocolate World is celebrating with the help of an adorable, kid-friendly tiger created by WFM. Partnering with the Hershey Company Asian and Pacific Islander Business Resource, our team and the team at Hershey’s Chocolate World are bringing this cultural event to life, creating a celebration of experiences and traditions with the community. This experiential event, featuring custom printed cookies, Mandarin name translation, red envelopes with chocolate samples and other activities, ushers in a year of prosperity and happiness. As part of the celebration, WFM created standees, personalized candy bar wrappers, printable cookie graphics, t-shirt designs, promotional materials, and social media graphics. So much excitement has been generated around the event that the scope has expanded to share materials with HCW’s New York, Las Vegas, and Singapore locations.