Healthy Pet Alliance Launch

When the Healthy Pet Alliance approached WFM to design a seal for ingredient and quality certification in pet food manufacturing, we were immediately intrigued. As animal lovers ourselves, we could definitely get behind the company’s mission of healthier food for healthier pets. As an independent third-party, the Healthy Pet Alliance’s goal is to certify foods that meet the highest standards so pet owners can feel good about what their pets eat. In response, WFM took a universal, pet-centric approach, creating a logo that brings us together with a common purpose while celebrating the world we share with our animal companions. The Healthy Pet Alliance Certified seal assures pets (and their humans) they can expect better nutrition, trusted ingredients, and safe manufacturing.