MAKING THE RIGHT CONNECTIONS

For consumers, authenticity is paramount. While the retail landscape is evolving, time to market is accelerating. WFM partners with brands to connect many aspects of the workflow. Our mission is to efficiently deliver brand stories in a host of retail environments. We blend innovation and product development with strategic design and packaging implementation to help our clients increase speed to market, drive more effective research results, and improve their product launch rate.

The key to making a connection through design is storytelling and understanding the audience and context. The package, that does the best job of engaging the consumer jumps off the shelf and makes authentic connections with Millennials and Gen-Z consumers, takes deep consumer and category experience.

How is the Changing Retail Environment Affecting Branding and Packaging?

In today’s omni-channel world, customization aligned with retail context is critical. For example, design can meet shopper needs in the club channel or e-commerce differently than in mass retail within a single brand system.

The intersection of brick and mortar with digital commerce is creating opportunities for brands to connect with consumers in new ways. At the same time, it’s creating new demands on design and packaging. The digital world and mobile first interaction with brands and products demands a new level of simplicity and clarity of message. Design needs stopping power to connect as a consumer scrolls, and communicate clearly in less time than ever before. Brands that recognize and act on this seamlessly benefit from better communication on-pack in the traditional retail landscapes as well.