Method Insights Identity development & Web design

Method Insights, a global custom research firm, approached WFM to help develop their identity system and communication templates. Building on their innovative and bespoke approach to consumer insights, WFM created a bold memorable mark. When paired with the “neuron connection” concept background and a bold color palette, it formed the core of Method Insights’ identity system. Leveraging the design system and bold colors that stands out from many industry norms, WFM collaborated with Method Insights to expand the system into corporate communications, website and digital content, and presentation materials, building a unique portfolio of assets for the firm and winning a GDUSA American Graphic Design Award in the process.