kutzall shaping disc & Dish PackagE Design

Kutzall shaping discs presented a unique challenge to the WFM design team: The brand needed to more clearly communicate the types and traits of it’s line of products and clearly differentiate between the many SKUs. The team’s solution was both a creative and structural approach. By designing two core boxes with a system of applied labels, the brand could reduce the number of paperboard components and use the resulting savings to produce higher quality printed boxes showcasing eye-catching photography. WFM then designed a visual system to communicate the unique specs and UPC of each SKU which is strategically placed on the pack to form a seamless design. By leveraging clear visual and verbal communication, clear photography, and an innovative approach to labeling Kutzall is able to communicate more with less complexity and deliver a packaging system that meets the needs of its consumers.