Holsum Premium Quality Breads

Holsum de Puerto Rico approached WFM to redesign their brand and packaging system starting with their expansive bread lineup. The key goals were to modernize the brand, maintain its long heritage, and re-energize consumers. This set the stage for ongoing expansion and renovation across all product lines – all in a way that felt organized and shopper friendly. WFM doubled down on the brand’s core assets that prominently featured their iconic chunky logo and star mark. The bold color palette and a new dramatically angled graphic element focuses consumer attention to key information, clearly distinguishing their product offerings.

Reintroducing a Heritage Brand to New Audiences

A cohesive and consistent color versioning system brought a previously fractured lineup into a compelling and clearly shoppable family of products. Optimization of the bread bag ends came to the forefront as a key priority in the way consumers identify product variations. The recently launched design system helps the brand bring joy to a wider audience in a bold yet familiar way.