Harvest Creek Fully Cooked Branding
Crider Foods, a leading processor of protein and poultry products partnered with WFM to bring their fully-cooked innovations to market and re-launch their Harvest Creek brand. WFM helped Crider define a brand language and packaging strategy that uniquely positions Harvest Creek to address opportunities in key customer channels. The designs conveyed quality and authenticity through storytelling and mouth-watering photography, leveraging the company’s history and rural Georgia roots. Harvest Creek expanded Crider’s distribution with a branded offering that appeals to larger demographics. In addition to the private label and co-packing business, this new design helped the company grow more than it had in previous decades.
Top Quality Taste for Design
Harvest Creek fully cooked chicken products bring unique custom flavors, seasoning innovations, and top quality taste and textures home, elevating the brand image and price point. Following the early successes of the fully cooked and frozen poultry line, Harvest Creek has extended its presence internationally with shelf-stable protein designs that build on the brand story, relevant in key geographic areas across the globe.
